Work with weight.

The problem

Luxury watch brands all look alike — gold on black, serif wordmarks, nothing ownable. Meridian needed an identity that reads expensive in a single glance, before a single word is read.

The approach

We built the identity around restraint: a sharp wordmark, a champagne-gold palette used sparingly, and campaign art direction that lets the product carry the frame. Nothing shouts; everything signals.

Delivered

• Identity system & wordmark
• Champagne-gold palette & type rules
• Campaign art direction

Skills used

The problem

Skincare feeds are a wall of identical pastel bottles. Lumen needed a campaign system that stops the scroll and sells the routine, not just the product.

The approach

Routine-led storytelling: the system follows a day, not a shelf. Each week teaches one step, proves one result, and ends with one action — so followers learn the ritual while they shop it.

Delivered

• 30-day content system
• Launch campaign
• Product storytelling framework

Skills used

The problem

Finance apps bury the number that matters. Northbeam needed a mobile experience where balance, spending and goals are clear in seconds — not after three taps and a menu.

The approach

Balance-first hierarchy: the number you care about is the first thing you see. Spending and goals sit one glance below it, and every flow is built around a single question — what do I need to do next?

Delivered

• Dashboard UI
• Transactions flow
• Goals flow

Skills used

The problem

A sneaker launch needs launch-day energy, not a static product shot. Velocity needed an ad that moves like the shoe does.

The approach

AI motion built around one idea — speed you can see. Neon light trails carry the shoe through the frame, and the cut is timed for the first two seconds, where the impression is won or lost.

Delivered

• Hero ad video concept
• Launch cutdowns
• Launch frames & stills

Skills used

The problem

A candlelit restaurant with a forgettable website — the site didn't carry the warmth of the room. Ember & Oak needed a site that books tables the way the dining room wins regulars.

The approach

Editorial design with the reservation one click away. Warm photography, a menu that reads like the room feels, and a booking flow that never makes a hungry visitor hunt for it.

Delivered

• Restaurant website concept
• Menu & story pages
• Reservations flow

Skills used

The problem

Fitness brands post motivation and nothing else — the feed burns out. Forge needed a content system that trains the audience week after week instead of shouting at them.

The approach

A weekly training series with a fixed rhythm: one teaching post, one proof post, one community post. Same system, new week — so the audience knows what to come back for.

Delivered

• Weekly content system
• Training series templates
• Posting rhythm & formats

Skills used